We outperformed market expectations by over 4.5 months — leasing up all 100 luxury units in under 60 days.
Upon onboarding 100 Luxury Residencies at The Astor LIC, REZI leveraged our professional creative team to strategize and produce high-quality exquisite creative assets including HD video, HD photography, and 3D Matterport Tours to highlight all the building and residencies had to offer.
Exquisite creative, for a luxury building.
Upon onboarding 100 Luxury Residencies at The Astor LIC, REZI leveraged our professional creative team to strategize and produce high-quality exquisite creative assets including HD video, HD photography, and 3D Matterport Tours to highlight all the building and residencies had to offer.
A tailored marketing strategy paired with user-centric leasing.
We marketed the luxury unit at The Astor LIC on our tech-enabled platform, across leading ILS networks like StreetEasy, Zillow, Apartments.com, and Rent.com — alongside hyper-personalized and targeted ads through search, social, and out-of-home advertising platforms.
Through our existing community of high-quality tenants and prospective renters, we built pre-determined lookalike audiences and renter segments to drive our ads and The Astor branding to the most interested renters, at the right time, and on the right channel.
